Avon Anew Platinum Lift & Tighten Serum 30ml, Lifts, Smooths and Contours, Dual Collagen Boost, Strengthens the look of Skin's Surface, Cruelty Free

See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol™ that gives your skin a dual-collagen boost to restore years of collagen loss.The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you’ll experience a firming and tightening effect that helps give your facial contours a more defined look*. This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours. Helps boost your skin’s own hyaluronic acid production** so it feels moisturised and plumper. *Based on a consumer study with 132 participants.**Based on a cell bio claim.

• LIFT & TIGHTEN - The Anew facelift effect? We've bottled it! Meet the Platinum Lift & Tighten Serum, for smoother, tighter-looking skin and an instantly lifted look that lasts. It's so good that 8/10 women feel it actively firms and tightens skin.*
• FIRMER SKIN - Anew Platinum Lift & Tighten Serum is made with biopolymer that work to provide an immediate lifting effect that lasts all day. The serum also contains PROTINOL dual collagen boost, which helps to visibly replenish years of collagen loss and fortify the skin's surface. As a result, the skin feels firmer and more elastic, while facial contours appear more defined.
• HOW TO USE - Smooth over cleansed face and neck in upward and outward motions.
• CRUELTY FREE - We don't test a single product or ounce of ingredient on animals. In fact, we're actively against it, campaigning for acceptance on non-animal testing methods for more than 3 decades.
• AVON - We're passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.